Do you know how important a good breakfast is for a child? Several studies have shown that children who eat a well balanced, healthy breakfast are more attentive in the classroom, have higher energy levels and concentrate for longer periods of time. According to Kellogg’s, 1 in 6 children don’t eat breakfast. Kellogg’s are currently working on ways of promoting healthier breakfasts and ensuring that children do sit down and eat probably the most important meal of the day. They are supporting breakfast clubs across the UK. These clubs usually take place before school and provide a safe and friendly place for children to get a nutritious breakfast.

Kellogg’s have also introduced a new children’s cereal brand, Mini Max, a healthier cereal choice which is low in saturated fat, high in fibre, a lower salt choice and a source of D and B vitamins and iron. By creating a cereal that meets certain nutritional criteria it means it can be advertised on children’s TV (their other cereals are not currently allowed to be advertised on children’s television). Here at MumPanel we think product development that means children and parents can make healthier food choices can only be a good thing. We hope other food manufacturers will take notice.