This week we are officially launching the MumPanel Approved quality mark.

Most parents struggle to choose between the vast array of products on the market – how do you know what’s best for your child, what product offers the best value, is it a quality product?

What most mums do is ask friends and family but we wanted an additional, independent way to help parents when they are stood in a shop puzzling over what to buy. The MumPanel Approved mark will show parents if products or services are of high quality and good value and if other parents would recommend them.

Each product will go through a testing system and will be assessed on criteria including price, value, quality and level of customer satisfaction. To be awarded MumPanel Approved brands must score highly in all areas.

Brands and products that have already achieved the mark are Australia’s No1 Suncream brand SunSense and Soreen’s Lunchbox Loaves. Other well-known brands are currently within our entirely independent testing process. Testing is carried out by the thousands of mums, dads and grandparents who make up the MumPanel.

If you’d like to know more about MumPanel Approved email lynne@mumpanel.co.uk