Anyway, in relation to being time poor (alike so many mums) we are seeing an expressed need for retailers to be in tune with our parents needs and thought patterns. And I was pleased to see this happening more when I was in the shops at the weekend, in particular at Marks & Spencer!

For the last 4 years I have expressed the need for retailers to recognise that many parents go out shopping in bulk for their childrens clothes and shoes at the beginning of the two main seasons – Spring and Autumn. Children grow rapidly and as the weather changes most of last years clothes do not fit (and/or their child wants the new range!) So once March approaches it is time to buy new T-shirts, skirts/shorts, cardigans, jackets… the list could go on! So one question I have always asked is why do retailers not incentivise this ‘bulk buy’ more at these times?! i.e. Buy 5 items for 4. So it was good to see Marks & Spencer is doing exactly this early in the season with ‘£5 off when you buy £30 on Kidswear’. I walked out of the shop with £30 worth of kids wear for £25 (plus some books, socks, T-shirts etc for myself)!

So I am hoping to see more of these parent centric offers in the shops in the next couple of months.