Last month saw the launch of the CBeebies Grown-Ups site which MumPanel played a key role in. The website is designed for parents and carers to find out how they can use CBeebies programme to aid their child’s development. We worked with mums, dads and grandparents across the UK to determine what they wanted to … Continued
We know mums trust other mums. When we carried out some research recently we found 75% of mums trust their friends and family views the most when it comes to product recommendations. And 67% of MumPanel mums ask their own mums for advice on buying products. We know the rise of facebook and twitter means … Continued
Do you know how important a good breakfast is for a child? Several studies have shown that children who eat a well balanced, healthy breakfast are more attentive in the classroom, have higher energy levels and concentrate for longer periods of time. According to Kellogg’s, 1 in 6 children don’t eat breakfast. Kellogg’s are currently … Continued
We’ve been working with a very lucky bunch of mums recently – they got to road test (and keep) some gorgeous buggies from Mamas and Papas. We had mums testing both the Mylo and the Urbo – some then gave their opinions on their blogs and here’s a selection. http://spudandspike.co.uk/2011/09/the-mp-urbo-the-end-of-our-test/ http://realsuburbanmummy.com/2011/09/15/mamas-and-papas-urbo-part-3/ http://simplyhayley.com/blog/2011/09/mamas-and-papas-mylo-review/
We’ve all been there. In the middle of the supermarket and you hear the dreaded words (probably for about the tenth time during the outing) ‘Mummmm I want’ ‘Dadddd can I have’. What we wanted to know is whether children or grandchildren have a significant say in the grocery brands or products you buy. And … Continued
We’re just a few weeks into the new school year and the lunchbox battles have already started in our house. And we know mums across the country are having similar problems. We recently carried out some research for Soreen and we found that kids have the most say (or try to!) on lunchbox items. We’d … Continued
It’s not often you can spend the day in bed and say you are working. But we think we can get away with this at the moment because we’re working on product testing and new product development with Silentnight Beds. Silentnight are the UK’s biggest bed manufacturer and we’re keen to hear what features parents … Continued
In the last few years there has been a real movement in the UK to get our children eating healthier food – whether that’s moving them away from a junk food, processed diet or improving the food they eat at school every day. One change we’ve seen is that some food manufacturers are taking on … Continued
My trip to the supermarket is not normally one I relish (still don’t). My 4 year old daughter is often in tow and she normally lightens the dreary load by singing at the top of her voice or skipping down the aisles. Anyway, Morrisons is our normal grocery stop and today Katie was very pleased … Continued
Firstly I need to blog more. Apologies. Running my own business and bringing up a family makes me very time poor…. (in the words of marketeers). Anyway, in relation to being time poor (alike so many mums) we are seeing an expressed need for retailers to be in tune with our parents needs and thought … Continued