My week kicked off with a quick dash around my local Morrisons store (mum insight – mums jam in food shopping when they can, so for me it’s just after I’ve done the school run). This store is having a bit of an upgrade at the moment and as I walked around, I noticed they … Continued
Down the rabbit hole we go… Today is World Book Day. It’s a great way to celebrate and share the joy of reading. It’s also an occasion that has mums chatting about their children’s favourite books and characters. We’ve been watching the chatter over the last few days in the playground and on facebook, observing … Continued
So what’s been happening in the world of mums and marketing in the last week? Today we’ve been hearing about the problems mums are having when they want to return to work because of the crippling cost of childcare in the UK. Although there are some regional variations, the average cost of a full time … Continued
This month we’re working with CLIC Sargent on a spreading the word campaign to raise awareness of Yummy Mummy Week. This week will see the second link up of bloggers sharing their personal perspectives on children and family. The blogging campaign is supported by activity on twitter under the hashtag #dosomethingyummy in the run up … Continued
Last month Soreen launched another delicious product, Lunchbox Loaves. They are perfect for school lunches or just a snack at home and come in both malt and banana flavour. The loaves meet the Government’s food based nutritional standards, each bar is less than 100 calories and less than 0.3g saturated fat. MumPanel played a part … Continued
Who does most of the shopping in your house? Who makes most of the buying decisions? Along with most households in the UK it’s probably mum. What that means is that organisations that want to sell to mums would benefit from the insight those mums could offer them – whether that’s offering their opinion on … Continued
After much deliberation we decided to buy an iPad. Instead of letting the children use our work laptops (and risk my cries as they delete years of work files) we decided on an iPad, complete with covers (back and front) and insurance! I was keen to give Mia (5) access to technology but I wasn’t … Continued
Everything we do at MumPanel is about mum insight. From asking our mums what they think about a new product or service to surveying mums to help with product development – we know the views and opinions of mums matter to the companies we work with. This week we took to our facebook group to … Continued
There are certain products as a mum I couldn’t live without. And we hear the same thing from our inner circle of mums. They tend to be different things for different mums but sometimes you stumble across a product which you just want to shout about. Imagine the scene. It’s 8.25 and school run time … Continued
Our children break up from school on Friday and like most mums we’ll be looking for ways to entertain them during the holidays. There are some fantastic family events happening at MediaCityUK, Salford Quays, Manchester from 8-22nd December. They are all sport theme in the run up to Sports Personality of the Year so the … Continued